Give each product a way in.
The playbook organised stories for Merlin, AGIL® Ops Hub and AGIL® Response within one visual experience.
Corporate experience · Aleph Labs
ST Engineering
Complex products, made easier to explore.
A product story rarely follows a straight line.
ST Engineering needed a way to introduce complex technology during roadshow conversations, where the next question could take the discussion in a different direction.
A fixed presentation gives every audience the same route. The product stories needed a format that people could explore according to their interests.
Build something people can explore.
Build an interactive digital brochure that brings the product portfolio together and lets the conversation determine the path through it.
Give the conversation something to point to.
The product scenarios show the technology in context. The interactive playbook gave teams a way to explore the relevant solution during a conversation.
Follow the conversation.
The interactive format allowed teams to move between the relevant product stories during global roadshow showcases.
Ready for the next question.
A digital playbook that gave roadshow teams an explorable companion to their product conversations.
