Connect the services behind the pages.
The common platform connected websites with membership, search and identity systems, bringing the experience closer to the way members use those services.
Corporate experience · Aleph Labs
NTUC
62 websites. One connected member experience.
Many sites. Shared member needs.
NTUC’s digital estate served a community of 1.3 million members across 62 websites. Ageing technology made those sites harder to maintain and improve.
The transformation needed to connect services for members while preserving each organisation’s ability to manage its own content.
Connect the platform behind the experience.
Move to a shared Sitecore platform. Reusable components, connected systems and simpler publishing let the estate work together without making every page the same.
Services, membership and support in one place.
A shared experience helps members find the service they need, while giving the organisation a more consistent platform to maintain.
Give publishing teams a better starting point.
Reusable templates and a central asset library helped teams create and release content with less IT support.
Recognised by Sitecore.
Sitecore reports five-times-faster deployments, a 33% increase in traffic and over 39,000 new online memberships after migration. The wider NTUC programme won Best Leadership in an Experience Transformation.
62websites revamped
5×faster deployments
33%increase in traffic
39k+new online memberships
