Set the digital direction.
The engagement shaped the digital strategy for Osaka and the Maldives as part of the work for Capella Hotel Group.
Corporate experience · Aleph Labs
Patina Hotels
A sense of place, before arrival.
One brand. Two distinct destinations.
Patina Osaka and Patina Maldives offer very different settings within one hospitality brand. Their digital debuts needed to introduce both the Patina identity and the character of each destination.
The work connected the brand’s direction with the practical decisions needed to bring each destination online.
A destination you can begin to feel.
The film explores Patina’s current website.
Carry the sense of place into the launch.
Carry the destination story from digital strategy into launch coordination, making room for each location within the wider Patina brand.
Bring the debut together.
Launch coordination connected brand priorities with the delivery work for the two destination experiences.
An introduction, before arrival.
Digital strategy and launch support for the online debuts of Patina Osaka and Patina Maldives.
