Earlier Chopstick work
J Cone Jipangyi
A brand with a shape of its own.
The commission
J Cone Jipangyi has a product people recognise by its shape. The commission connected brand identity, photography and website design around that distinctive form.
The design
The photographed cone becomes the main graphic element. Broad strokes of bright colour give it a playful setting, while the light background keeps the product in focus.
